A content management system is a system software application that is used to create a website and manage digital content. It typically supports multiple users in a collaborative environment.
Word Press is a Content Management System that allows you to create and publish your content on the website. The beauty of a good content management system is to allow any user to create and manage their content without any technical know-how. A content management system will organize and store files, and provide access to their data that is version controlled. Rather than word press there are drupel, joomla and many other cms which are used to create a website.
If you’re just getting started with digital marketing and you don’t know which CMS (content management system) acts powerful in all marketing platform, Word Press is the best, I bet.
Features of CMS
What features do you need in an enterprise CMS? Which cms is the best? What features a good content management system should have?
Features can vary among the various cms offerings but the basic core functions remain the same for all.
The some of the basic features a cms should provide are:
- Built-in seo tools
- Advanced security management
- Social media support.
- Updating website
- Accessible from anywhere:
1. Built-in SEO tools:
The particular content management system which you prefer should have seo ranking tools that make your website to rank at the top level in Google search engine.
2. Advanced security management
The first thing that comes in the mind of every freelancer is which is the best cms that provides vast security feature?
Security is mostly dependent upon the user’s common sense and the precautions and measures taken by him/her.
I have worked on many content management systems, mostly net based like drupel, joomla and many more but word press is the best cms when we compare with other. It provides the advance security management factor. The Word Press security team is made up of experts, including lead developers and security researchers. Given the number of sites running off Word Press is around 75 million and accumulates up to 27% of the entire net.
3. Social media support:
Facebook, Twitter, Pinterest and Instagram are the main social media platforms that guide most of the traffic from a wide audience. The best CMS will include everything you need to implement an integrative online strategy.
There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content management systems (CMSs) can be a key tool in your efforts to increase engagement as well as provide invaluable insights. By connecting all your social accounts – Facebook, Twitter, LinkedIn – to a CMS with integrated social capabilities, you can automatically publish any content from the platform directly to those networks.
4. You can update your website on your own terms:
Let’s say you wanted to quickly add an image to one of your web pages. If your website was hand-coded by a third-party web development company, you’d have to ask them to add the item. Rather than being held hostage by your web development company, a CMS cuts out the middle man and enables YOU to update and edit the content of your website. By this you can make your website more dynamic and with vast functionalities. The main and biggest advantage is that there is no coding required for updating or adding an event into your website.
5. Accessible from anywhere:
A CMS allows users to control, manage, and structure their content in real-time. A CMS allows website content to be accessible virtually from anywhere, using any computer device that’s connected to the Internet. This is a very convenient feature as the ability to work remotely and on-the-go is increasingly important nowadays.
Well now let’s have a look on the pros and cons of the CMS .Building website can be very easy. You can use templates from the internet to come up with interactive content for your audience or hire a professional to help you build.
1. Reaching a wider audience:
Building your own website will enable you to attract more customers from a wider market. Having an online business will allow you to grow and expand your business.
2. Fresh content:
Building your own website will enable you to promote your business. Having fresh and informative content can attract the attention of your customers.
3. Tool for advertising and publicity:
Website can be used as a way of advertising your business and through website you can do publicity for your own product.
4. Viral marketing:
You can use viral marketing as a way of marketing your business through the social networks. Links shared through the social media can lead to worldwide recognition of your business.
5. Create brand awareness:
In today’s competitive market, you need to strategically position your business. Building a website will enable you to securely protect your business brand online and limit cybersquatting attacks.
The information updated on your website should be informative and updated with frequency otherwise it won’t reach the target audience
When customers register with a particular website, they receive junk emails from some of these websites.
3. Not reaching the target audience:
With the growth of the internet and other competitors, sometimes it gets difficult to get the right audience for your business.
4. Bad publicity:
A website can build or destroy your publicity. If customers are unsatisfied with your products, they will give a negative review of the business and this can have an impact on your reputation.
5. Website crashing:
Sometimes your website may crash making it unavailable and customers will not be able to find information about your business.